There is nothing definitive about fashion. Every designer hopes that the season’s creations will receive good reviews and consumer acceptance. However, it is never an exact science and often reinventing an old look gets a better response than trying something new. What is certain is that quality brands that have a comprehensive range are capable of creating loyalty in the consumer. Fashion does not have to look new; the rustic look is very popular and increased leisure time means that it fits in with people spending more time in the great outdoors. Pre washed jeans have been popular for decades and there is no suggestion that they give the impression of being worn and untidy.
Jacket for protection
There is an element of protection in some of the jackets that people wear. It means even in good weather an outer garment may be worn. Whether it needs to make a fashion statement is a moot point but there is no room for looking untidy just because you are getting older.
If you see this informative blog post on Canadian inspired clothing, it mentions a country with real open spaces. It takes days to get across Canada and inevitably there are regional differences. Those living in Vancouver on the Pacific seaboard with the Rockies just inland have huge opportunity to enjoy the mountains all year round. Some fashions come round again and again where climate plays such as important part in life.
Canada’s regions
In the prairie regions of Canada there are no grey areas. Winter can linger before snows dramatically disappear almost overnight and temperatures soar. One day it can be boots, gloves, jacket and head gear, almost the next jeans and T-Shirt. That happens long before the height of summer so there is room in your wardrobe for jumpers of various styles; thick for the cold nights, thinner when all you want to do is to take the chill out of the evening.
In the cities of the East, fashion falls more into line with that of other similar environments in countries elsewhere. Big cities tend to put far more importance on colour, cut and style. In the summer time the casual look takes over. Work is one thing but play quite another. While there are always some occasions that need a little formality, the mark of style no longer demands jackets and ties. The influence of brand name takes over with the impact of advertising and sponsorship on screen and Internet. Often the strategy is to reinforce a name by using prominent sports stars and celebrities. It seems to be money well spent.
Influences
The whole point is that the world has become a much smaller place with design influences from one part of the world becoming very popular in others. You don’t have to live in an environment to be influenced by it. Fashions do change by the season though last year’s jacket launched for the winter is likely to be equally smart and fashionable this year so don’t go throwing anything out just yet.